Strategic Advisory for Growth-Stage Leaders
You've proven the model. Now the business needs to grow beyond you. Wirth Advisory helps VC and PE-backed companies navigate the transition from founder-led growth to professionally managed, scalable operations — without losing the speed that got you here.
Who We Serve
Growth-stage companies between $10M and $200M in revenue, backed by VC or PE, facing the same inflection point: the systems and behaviors that drove early growth are now the ceiling.
Growth has outpaced the team's ability to operate without you. Delegation is happening, but accountability isn't following.
The P&L looks fine — for now. But the processes, tooling, and team structure underneath aren't built for the next stage.
Your investors are asking for scalable ops, repeatability, and AI adoption. You need someone who can translate those expectations into an executable roadmap.
Tools are deployed. People aren't using them well. Nobody's sure if it's a technology problem or a people problem — and the spend is piling up.
Ideal Engagement Profile
"We've grown fast, we have the backing, and now we need to build the operating model that earns the next stage."
Our Approach
20+ years of operating experience — building enterprise rigor at Accenture and applying it inside VC and PE-backed companies navigating exactly this transition. That combination is rare, and it's what Wirth Advisory brings to every engagement.
01
The org that got you to $10M won't get you to $50M. When everyone knows enough of everything and informal coordination still works, the cracks are invisible — until they aren't. Identify where founder-led behaviors have become bottlenecks, build the management layer between you and the business, and create the accountability structures and operating rhythm that let your leadership team run without you in every decision.
02
Most growth-stage companies have a market opportunity they're underexploiting — a segment, a vertical, a customer type — where the instinct is right but the model isn't built to win. Diagnose what's actually happening in the market, design the organizational and commercial model to compete there, and activate the motion that turns the opportunity into traction. This is the work that happens before you hire a leader or build a team around an assumption that hasn't been validated.
03
Some challenges don't resolve in a project. They require someone with real context, sustained presence, and a seat close enough to the work to see what's actually happening — and the standing to say so. Available for select engagements as Fractional COO, Board Member, or Advisory Board Member, depending on what the organization needs and what the moment requires.
04
Every organization made the shift from typewriters to computers. Not because it was optional — because the ones that didn't got left behind. AI is that moment, right now, for your business. The question isn't whether to adopt it. It's whether your people are actually using it in ways that remove work, raise output quality, and connect to business outcomes — or whether you've bought the tools and called it done. From how your operations run to how you enter new markets, AI belongs in the fabric of how the business works. Not bolted on. Built in.
AI Orchestration Framework
Deliverable Format
Diagnostic Assessment + Prioritized Roadmap
A structured evaluation across all five layers — scored, sequenced, and grounded in your actual P&L — with curated tool and integration guidance specific to your team and stack.
Strategic Advisory Only
No technical implementation. The work is helping leaders make smart decisions and build the operating model that makes AI adoption stick — and connect to the P&L.
Engagement Formats
Structured to fit where you are — not a fixed model imposed on every situation.
Advisory Retainer
Ongoing strategic counsel — a thought partner in the leadership conversation without a full-time hire.
Scoped Engagement
A defined deliverable — diagnostic, roadmap, or framework — with clear scope and a clear end.
Embedded Role
Sustained presence with real context and standing — as Fractional COO, Board Member, or Advisory Board Member, depending on what the moment requires.
AI/Applied Intelligence adoption is a foundational element of every engagement — not an optional add-on.
About
Wirth Advisory was founded on a straightforward observation: the skills that build a $10M company are not the same skills that scale it to $100M. And most growth-stage CEOs are too close to their business — and too busy running it — to architect the transition themselves.
Ross Wirth brings more than 20 years of operating experience — first as a Managing Director at Accenture, where he led the Insurance practice and was responsible for more than $100M in transformation revenue across the partner practice; then as a Leadership Team member at CyberCube Analytics, a VC and PE-backed company, where he owned more than 75% of company revenue at NRR above 130% and grew the partnership pipeline more than 1,000% annually.
That combination of enterprise rigor and growth-stage reality is what makes the work different. Not strategy theater. Not pure operations. Both — in the right sequence, at the right pace, for where you actually are.
Let's Talk
If you're navigating the transition from founder-led growth to scalable operations — or trying to make AI actually work inside your business — let's spend 30 minutes finding out if there's a fit.